Youve probably noticed the ads that we have running on TechRepublic.
(At least our advertisers hope you have.) Likewise, almost every site on the Internet
employs some form of banner or graphical ad unit to help pay the bills and keep
the data bits flowing. Clearly the most annoying form of advertising is the
infamous pop-up ad which gets in your face and insists you clear it before youcan continue doing what youre doing.
But, recently Ive noticed a type of ad which is even more annoying and irritating than the pop-up ad. And for a change its not online.
What Im talking about are roaming billboards. These are
rotating ads that are mounted on the trailer area of panel trucks. Theyre
motoring equivalent of the old sandwich board ads that people used to use totell you to Eat At Joes.
There used to just be one in town, but today I noticed
another one. It was painted an obnoxious tree-frog green with rolling ads. Dont ask me what the ads were for, because Iwas too annoyed with the concept.
Advertising has its place. I might be a bit biased, but contextual
advertising like we do here on TechRepublic can actually be useful. If youre
reading about VOIP in an article online, it can be helpful to jump to an
advertisers site to see some of the products they have. But when Im driving down the road, I dont need
a truck in front of me with a spinning picture of the local ambulance chaser.
The only reason Id need that is if I happen to get rear-ended by the personbehind me whos also distracted by the thing.
Im not a tree hugger by any means, but I find rolling
billboards on the backs of trucks belching fumes and consuming hundreds of
gallons of diesel at $3 a gallon as being socially irresponsible. About the
only use I find for them is to figure out the vendors to NOT purchase from. Im
not going to patronize and encourage anyone to use such an advertisingtechnique.
Whats next? Are we all someday going to be driving down the roads in cars that look like theyve just driven off of a NASCAR track?