Like oxygen, analytics breathes life into the customer behind the screen. Find out how analytics can help you deliver just what your customer needs. Read the article now to learn how to: Identify the customer behind the device Link customer behavior across devices Measure the success of every interaction By supplying my contact information, I ...
Executive Summary: Digital Experiences have a long way to go Regardless of age, consumers agreed on the ranking of the Experience Business tenants Consumers are highly likely to appreciate personal service but much less likely to expect that service from a human Improve everyday situations (driving or shopping) versus occasional interactions (government) is the way ...
Delivering customers the right content, at the right time, on the right device is crucial to your success. Read The Business Value of Adobe Experience Manager Assets to see how. Adobe Experience Manager Assets can help you: Launch assets and campaigns faster Create new assets and render existing assets in less time Triple ROI in ...
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalisation plays a key role as top organisations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big ...
Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: How 500 marketing and IT professionals tackled mobile marketing last year Which ...
According to Forrester, Adobe is the only Leader in their evaluation of Experience Optimization Platforms. Adobe received the top scores in the following categories: Current Offering Strategy Market Presence Adobe Target utilizes AI-powered optimization to help you understand your customers from day one and make an impact every day forward — throughout the customer journey. ...
Market to people, not their devices. Real people want real experiences. With data done right, you can deliver relevant, personalized experiences every time. Find out how a data management platform (DMP) can help in Market to me. Not my device. Read the article now to learn the following: Why a DMP is the most competitive ...
For the third year in a row, Gartner named Adobe a Leader in digital marketing analytics. Our superior understanding of marketers’ needs, flexible features, and satisfied customer base are some of the highlights mentioned in the Gartner Magic Quadrant for Digital Marketing Analytics 2017. Read the report to learn: Why Gartner recognizes Adobe as a ...
The Email Service Provider (ESP) has matured and continues to adapt to meet marketer aspirations. Over the last few years, the traditional Email Service Provider has adapted to become an “Everychannel Service Provider.” The market has more recently morphed again to introduce solutions that deliver extensible, explorable, experience-focused, everychannel tools. By supplying my contact information, ...
Put your data where the action is — in the hands of those creating your customer experiences. Read Citizen data analytics: Give everyone a shot at the action to learn the following: Why it’s important to rethink data What you’ll gain by making data part of everyone’s natural workflow How giving everyone access to data ...