Transform your digital marketing strategy by delivering a unified, consistent experience across all channels in just one platform. Read The Business Value of Adobe Experience Manager Sites to see how our solution has helped brands: Improve productivity for delivering content Increase revenue year over year Triple ROI in about three years Fill out the form ...

Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn ...

As digital advertising channels and challenges increase, it’s more important than ever to connect to customers in a way that’s timely, personal, and relevant. Start with The State of Digital Advertising 2018, the industry’s most comprehensive and accurate report on digital advertising. Based on analysis of over 100 billion visits, this detailed survey uncovers key ...

Every day, a customer is asking you to interact with them. Using the latest artificial intelligence and machine learning technology, you can take the guesswork out of your strategy and confidently offer customers an experience they want. Read more in AI-powered personalization — above expectation, beyond imagination. By supplying my contact information, I authorize the ...

Forrester’s newest study, commissioned by Adobe, shows that marketing firms need to make a strong pivot when it comes to email marketing and to focus on the customer experience. Old tactics are failing to keep consumers engaged. It’s more important than ever that companies become customer obsessed — it’s a leading indicator of revenue growth. ...

Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases: Embrace: ...

With the right tools, it’s easy to organize and analyze all of your customer data. And the right analytics tool is Adobe Analytics. With Adobe Analytics, you can surface actionable insights from your customer data with a user-friendly interface, analyze customer analytics in real time to drive digital marketing, and seamlessly integrate with other Adobe ...

Put your data where the action is — in the hands of those creating your customer experiences. Read Citizen data analytics: Give everyone a shot at the action to learn the following: Why it’s important to rethink data What you’ll gain by making data part of everyone’s natural workflow How giving everyone access to data ...

People really love to work. For example, in Adobe’s research report, “Work in Progress,” 80 percent said they would keep their jobs even if they won the lottery. Seventy-six percent favour working more hours on jobs they enjoy over fewer hours at occupations they dislike. And people actively think about work 78 percent of the ...

The 2017 release of Adobe Captivate empowers you to leap ahead with a smart eLearning design platform that does the heavy lifting of creating responsive eLearning content. Reduce authoring time with all-new Fluid Boxes that use white space optimally to align objects automatically. Transform legacy Adobe Captivate non-mobile courses(created in Adobe Captivate 8 and 9) ...