Forrester recently surveyed 35 Akamai customers to understand the Total Economic Impact (TEI) of our security products and services. Based on their responses, Forrester created a composite customer with $1.5 billion in revenue. This customer, they calculated, experienced risk-adjusted, present value benefits totaling $5,989,705 over three years: $1,052,310 Security full-time equivalent savings $4,662,847 Revenue protection ...

New business models have extended the identity boundaries of today’s digital businesses: IT and security leaders must manage identities and access across a variety of populations (employees, partners, and customers), devices, apps, and hosting models. A strong digital identity and access management (IAM) strategy protects your firm and its customers from sophisticated cybercriminals and improves ...

How to Comply with Data Privacy Laws and Improve Customer Trust Fueled by well-publicized data breaches, identity theft, and related scandals, consumer privacy legislation is being rapidly enacted across the globe. The European Union’s GDPR launched in 2018, and the California Consumer Privacy Act (CCPA) becomes law on January 1, 2020. These two high-profile data ...

How to Comply with Data Privacy Laws and Improve Customer Trust Fueled by well-publicized data breaches, identity theft, and related scandals, consumer privacy legislation is being rapidly enacted across the globe. The European Union’s GDPR launched in 2018, and the California Consumer Privacy Act (CCPA) becomes law on January 1, 2020. These two high-profile data ...

How to Keep Your Customer Data Secure Customer identities are among your company’s most critical and valuable assets. Securing these digital identities, and ensuring ongoing business value from the associated data, are crucial for business success. In managing digital identities and building consumer trust, companies need to apply the highest security measures to protect themselves ...

How to Keep Your Customer Data Secure Customer identities are among your company’s most critical and valuable assets. Securing these digital identities, and ensuring ongoing business value from the associated data, are crucial for business success. In managing digital identities and building consumer trust, companies need to apply the highest security measures to protect themselves ...

Honoring consumer data privacy without sacrificing personalization is a delicate balance. To do it, savvy brands are adopting privacy-assured marketing strategies where consumer trust and personalization are prioritized equally. So, what is privacy-assured marketing? It’s a commitment to implementing tools, systems, and processes required to: Be trustworthy stewards of consumer data Provide end-to-end data protection ...

Honoring consumer data privacy without sacrificing personalization is a delicate balance. To do it, savvy brands are adopting privacy-assured marketing strategies where consumer trust and personalization are prioritized equally. So, what is privacy-assured marketing? It’s a commitment to implementing tools, systems, and processes required to: Be trustworthy stewards of consumer data Provide end-to-end data protection ...

Top 10 considerations in selecting a CIAM solution Consumers expect seamless, secure, and highly personalized customer experiences across channels. For international companies with multiple brands and digital properties, and millions of customers, this is easier in theory than in practice. The key is implementing a scalable, enterprise-grade customer identity and access management (CIAM) strategy that ...

Top 10 considerations in selecting a CIAM solution Consumers expect seamless, secure, and highly personalized customer experiences across channels. For international companies with multiple brands and digital properties, and millions of customers, this is easier in theory than in practice. The key is implementing a scalable, enterprise-grade customer identity and access management (CIAM) strategy that ...