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Forrester tips to future-proof your digital identity management strategy New business models have extended the identity boundaries of today’s digital businesses: IT and security leaders must manage identities and access across a variety of populations (employees, partners, and customers), devices, apps, and hosting models. A strong digital identity and access management (IAM) strategy protects your ...
Honoring consumer data privacy without sacrificing personalization is a delicate balance. To do it, savvy brands are adopting privacy-assured marketing strategies where consumer trust and personalization are prioritized equally. So, what is privacy-assured marketing? It’s a commitment to implementing tools, systems, and processes required to: Be trustworthy stewards of consumer data Provide end-to-end data protection ...
How to Keep Your Customer Data Secure Customer identities are among your company’s most critical and valuable assets. Securing these digital identities, and ensuring ongoing business value from the associated data, are crucial for business success. In managing digital identities and building consumer trust, companies need to apply the highest security measures to protect themselves ...
Top 10 considerations in selecting a CIAM solution Consumers expect seamless, secure, and highly personalized customer experiences across channels. For international companies with multiple brands and digital properties, and millions of customers, this is easier in theory than in practice. The key is implementing a scalable, enterprise-grade customer identity and access management (CIAM) strategy that ...
Top 10 considerations in selecting a CIAM solution Consumers expect seamless, secure, and highly personalized customer experiences across channels. For international companies with multiple brands and digital properties, and millions of customers, this is easier in theory than in practice. The key is implementing a scalable, enterprise-grade customer identity and access management (CIAM) strategy that ...
In response to increasingly complex cyber attacks, security pros are devoting resources to granular aspects of their networks. This is understandable and necessary to a degree, but it’s also a great way to lose sight of your ultimate goal: protecting customers and empowering the business. Zero Trust networks accomplish the dual tasks of deep, continuous ...
Digital identity and customer profile management are central to every company’s digital transformation. Customer identities, and the personal data associated with them, are among the most critical and valuable assets of any organization. Securing these digital identities from registration to later stages of the customer relationship — and ensuring ongoing business value from the associated ...
Many businesses across the globe are experiencing a sudden increase in remote users. But traditional VPN setups simply weren’t scoped for so many off-site workers. Your corporate application access strategy must evolve to meet the demands of this modern workforce. Read the paper to understand: The modern workforce’s access requirements The limits of traditional access ...
How companies handle and protect consumer data privacy is more than a compliance issue: It’s a competitive differentiator. as a result, firms need to develop a cohesive privacy strategy and program, one in which B2c marketing leaders must actively participate. This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with ...
This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. Subscribe to the Data Insider Newsletter Learn ...