The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set ...
Consumer shopping behavior is changing. And with so many resources at their disposal, it’s not difficult to see why. Retailers who want to successfully navigate this exciting period need to better understand the channels their customers are shopping on, how they are using technology to shop and the factors that they can influence to help ...
We wanted to learn a bit more about how consumers today use mobile devices to shop and buy, so we conducted a survey of 1000 US consumers. Much of our analysis focuses on three demographics – millennials (ages 18-34), Gen Xers (ages 35-54) and baby boomers (ages 55 and above). From their differences, we gleaned ...
By blending customer-provided data and behavioral data, you can deploy eective email campaigns that far surpass the batch-and-blast approach. Welcome series, birthday promotions and abandoned cart messages are all highly eective ways to generate revenue. They are also simple to execute. And automating those campaigns can boost return on investment by reducing sta involvement. Whether ...
Gradual shifts are beginning to emerge in the ecommerce platform landscape. Our third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for solutions to increase customer loyalty and personalization is becoming more critical. And the wariness over cloud-based SaaS systems has nearly evaporated. Download the full report ...
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and ...
Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds. What you’ll learn: The factors that affect ...
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch-and-blast messages and hello to relevance. Today’s commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your toolbox? In ...
Commerce marketing is on the front end of an exciting, decades-long discovery of what artificial intelligence can do to transform the experience for both marketers and consumers. For now, intelligent systems that automate your marketing program without human intervention are not available, but we expect that to change quickly over the coming decade. We designed ...
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: How flexibility in ...