Consumer markets around the world are becoming increasingly multicultural. Immigrant populations learn to coexist with members of their new host cultures by learning the language, beliefs, customs and traditions of their new environment through a process known as acculturation. Although people’s understanding of the acculturation process is fairly well established, the effects socio-cultural changes in ...

Marketing strategies are changing fast in the global marketplace as the competition is increasingly growing since the beginning of this century. Multinational companies believe that customer is not just a buying entity but a powerful business partner. In this growing competitive spree multinational companies are exploring remote markets to position global brands. This paper examines ...

Sales are a broad and well explored field of research. However, conceptual frameworks for sales planning and management emphasize just one aspect or another and may lack managerial orientation towards an organized group of actions for sales managers. Besides, the industrial sector may ask for new considerations and a deep exploration on aspects that are ...