Customer loyalty is one of the ultimate goals for virtually every company across every industry. Gaining and maintaining customer loyalty requires firms to keep up with the rapidly changing needs of their clientele as well as monitoring and adapting to changing business dynamics. This allows firms to monitor, predict, and adapt their activities to keep-up ...

Businesses across all industries succeed and fail by one key criteria: their ability to create happy customers. Firms that struggle with it risk losing market share to competitors that out innovate them in delivering top-notch customer experiences (CX). Firms with happy customers that don’t keep-up with the changing needs of their clientele also risk falling ...