No matter what data you’ve gathered about your customers’ preferences and behaviors, they only tell you about past history, not how they will react to new products, interfaces, user flows or campaigns. Relying on past experience and intuition simply isn’t enough in today’s business climate. Experimentation platforms are a must-have, allowing faster, more focused innovation ...

Industries are evolving, and the disruptors and leaders in those industries are more mature in their customer experience and digital operations. To survive, organizations of all sizes and types need to evaluate where they stand in their Digital Agility. Since customers have minimal patience for companies with low Digital Agility, enterprises can turn to this ...