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E-Commerce
Risk-Sensitive Revenue-Sharing Strategy and Sensitivity Analysis in E-Commerce

In this paper, the authors develop a new model to describe a dynamic revenue-sharing problem between an online shopping mall and a store in an e-commerce market. They formulate the revenue-sharing problem as a dynamic principal-agent problem, which is then transformed to a risk-sensitive stochastic optimal control problem where the objective of the risk-averse shopping ...

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Published: August 31, 2013, 5:00 PM PDT Modified: February 11, 2022, 4:49 PM PST Read More See more E-Commerce

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