Now more than ever, customer loyalty and business revenue rely on hyper-personalized engagement. For marketers to deliver, they need IT’s help. But employee Identity and Access Management platforms aren’t up to the task: They’re not built to handle the scale, flexibility, expectations, and privacy concerns of customers, nor the compliance requirements of third parties and ...

Now more than ever, customer loyalty and business revenue rely on hyper-personalized engagement. For marketers to deliver, they need IT’s help. But employee Identity and Access Management platforms aren’t up to the task: They’re not built to handle the scale, flexibility, expectations, and privacy concerns of customers, nor the compliance requirements of third parties and ...