Practitioner involvement in education can be beneficial in providing links to test practice against theory, to offer authentic, current, and relevant examples to students, and to provide some guidance to faculty in the consideration of curriculum development issues. These links are particularly valuable in the dynamic world of e-commerce. This paper is to gain insight ...
As an evolution of electronic commerce, social shopping leverages the power of social media to transform the online shopping experience in ways that benefit both marketers and consumers. To create social shopping value, marketers have typically relied on economic (extrinsic and monetary) rewards, which enhance utilitarian value and build short-term sales. However, marketers may also ...
In this paper, the authors attempt to provide a clear justification for incorporating Education for Sustainability (EfS) into business education generally, and marketing curricula more specifically. A set of core sustainability concepts are suggested for inclusion in marketing coursework. A review of existing research demonstrates that business students’ knowledge levels vis a vis these concepts ...
A paradigm shift has occurred in marketing, fueled by the growth of internet and database technologies. This paper is to identify the fundamental competencies needed by those entering the changing field of marketing, and develop a standardized examination to measure these competencies. This paper discusses the results of a comprehensive examination administered to 114 students ...
In this paper, the authors document a statistically significant impact exerted by an environmentally friendly advertising claim on consumer purchase intentions for a high involvement product. The environmentally friendly claim in an otherwise identical treatment significantly improved purchase intentions compared to a great performance claim. In addition, two covariates that significantly improved the statistical power ...
Independent sales agents, represented by brokers, manufacturer representatives and agent firms, are an important population for researchers and business principals alike. However, there is scarce available research that sheds light on factors influencing exchange relationships and performance of sales agents. This paper addresses this research gap by conceptualizing and testing a framework wherein information exchange ...