As the global economy continues to emerge from the worst pandemic in more than a century, one overriding fact is inarguably true for virtually every business and industry sector: The old rules no longer apply. Gone are the days of standard fixed prices, face-to-face interactions, endless rounds of negotiations, and patience for sales process friction. ...

Digital commerce, the buying and selling of goods and services using digital technology, is a core business strategy for the modern organization. And e-commerce – using the internet as a sales channel – is an essential tactic that supports this strategy. Effective digital commerce utilizes technology to provide a superior buying experience for customers while ...