Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies. Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow. This report examines the obstacles ...

Small business decision-makers are cautiously optimistic in the current business climate and are focused on business growth. Key to that growth is their relationship with customers, namely customer retention. However, many lack a knowledge or understanding of customer-centric technology that would allow them to meet these goals. This leaves significant room for business applications like ...

Growing your business is an uphill climb — especially without a clear understanding of where you want to go. So how do you map out your path? With Salesforce’s out-of-the-box solutions, small businesses can easily implement cutting-edge technology and connect everything they use to run their businesses. On average, customers using Salesforce have seen a ...

Cloud solutions are built for speed, innovation, and connectivity, enabling you to deliver awesome customer experiences that drives success and loyalty. By connecting all of your data and extracting actionable results from it, your company gets to know customers better than ever and can provide seamless interactions across any channel. Get powerful industry-specific solutions in ...

Data in this report is a subset of findings from the fifth edition of the “State of Marketing” study conducted August 13 through September 23, 2018, that generated 518 responses from full-time financial services marketing leaders – those holding a manager or higher leadership role. Survey respondents are from North America, Latin America, Europe, and ...

Digital change is accelerating. It is creating a smarter world in which everyone, and everything, is connected: mobile and social technology, with cloud and Internet of Things connectivity, will soon connect billions of devices, sensors, processes, and people. Financial Services Cloud delivers agility for the insurance industry by enhancing existing legacy systems and complementing business ...

Cloud solutions are built for speed, innovation, and connectivity, enabling you to deliver awesome customer experiences that drives success and loyalty. By connecting all of your data and extracting actionable results from it, your company gets to know customers better than ever and can provide seamless interactions across any channel. Get powerful industry-specific solutions in ...

For the third edition of our “State of Service” report, Salesforce Research surveyed over 3,500 customer service agents and decision makers worldwide to determine: Service organization’s biggest challenges and priorities The changing role of customer service agents The impact of artificial intelligence (AI) on the future of customer service How mobile workers fit into modern ...

Today’s marketers face a whole different landscape than their predecessors. As connected customer experiences become standard in customers’ minds, marketers are expanding beyond their traditional purviews, tactics, and toolkits to meet expectations. Here’s an overview of how marketing is evolving in the Fourth Industrial Revolution. Subscribe to the Project Management Insider Newsletter Subscribe to Project ...

Business today requires a swift and personalized touch that allows companies to respond to buyers on any device (or in person) and deliver a consistent, exceptional experience. Providing a unified customer experience requires a base of business technology your employees can use to delight your customers. The most successful organizations are doing this with a ...