Australia’s financial services sector is shifting, and firms need to adapt – quickly – or risk being left behind. The proliferation of digital technology means banks need to refine their digital offering in order to cross-sell, engage more effectively and cement existing relationships. Read this whitepaper to learn how digital investment can generate dividends for ...
This webinar, presented by Scott Anderson, CMO at Sitecore, will explore how visionary context marketers are shifting their mindset and acquiring the necessary technology to understand every customer and use that intelligence to shape every experience at scale, in real-time. Some specifics you’ll take away: How to align your marketing technology to eliminate data silos ...
Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it’s time to stop talking about customer centricity and do something about it. Listen to this webinar, presented by Brian Solis, globally recognized as one of the most prominent ...
A three-stage mobility execution takes on customer experience Six years ago, an eagle-eyed member of Chester Zoo’s digital team identified the unstoppable rise of mobile users in analytics reports. Now mobile has become a key component of every digital decision the zoo makes. Access this case study video and PDF to learn how this pioneering ...
Content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand. Download the eBook “Commerce: It’s always personal” and learn: How essential it is to have a deep understanding of ...
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments ...
Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for ...
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do? Access this ...
Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today. With so much energy going toward these in-the-moment needs, it can be easy to lose sight of your future plans, much less any sense of progress toward a mature digital ...
Companies like Apple, Uber, and Starbucks are showing the world that customers don’t necessarily buy products – they buy outcomes. These outcomes are the inherent need or desire that customers are trying to satisfy, and C-level executives are realizing that the key to success lies in delivering those outcomes. A focus on outcomes is critical ...