Dave Palin from smrtr explains how companies are using their data to generate new forms of income and transform their entire business model using data commercialisation. You’ll learn how your company can succeed in the data economy and how to navigate the complex regulatory landscape that dictates what you can and can’t do.
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While modern marketers now have access to a seemingly endless supply of data, for many, the issue still remains – how do you use it? In this white paper, Paul Argus and Boris Guennewig from smrtr, uncover how hypothesis-based predictive marketing and the ability to test certain theories can provide a sense of direction for ...
Boris Guennewig and Steve Millward from smrtr run through the history of online targeting and explain how the industry is starting to move in a new data driven direction when it comes to finding audiences online. You’ll learn why cookie behaviour is limited and how a variety of connected, anonymised and aggregated offline data offers ...