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3 Ways to Promote a New Website on Social Media

By luuhachi0101 ·
Tags: Community
1. BUILD A SOCIAL MEDIA PRESENCE
Do you already have a social media presence for your business? If so, and you have followers, you're on the right track!

If not, don’t worry — you still have plenty of time to build your social media pages and establish your presence online.

First, decide which social networks make the most sense for your company. Not all e-commerce B2C businesses will thrive on LinkedIn, and not all technical B2B companies will work on Instagram.

Once you’ve decided which networks to join, create your accounts. Try and keep all usernames the same across the board. Once the accounts are created, make sure you fully fill out your profiles.

Include a photo of your logo as your profile photo and add a cover image. Add an about section, store hours, and address if applicable, email, and phone number. Make sure that you include your new website’s URL address. Start building followers by inviting your friends, family, employees, and any known customers to like and follow your profile pages

Make it a habit to post to your page regularly, and be sure to include engaging and fun photos and videos and include links to your site in the post copy.
2. JOIN GROUPS ON LINKEDIN
Your LinkedIn company page can’t join LinkedIn groups, but you can with your personal profile.

Join a few that are relevant to you and your company, such as a national association related to your industry.

Once you’re in a group, share content from your site that other members of the group will find helpful, like your latest blog posts or a recent whitepaper. Make sure you’re communicating in the group authentically, as you don’t want to come off spammy or too pushy.
3. PROMOTE YOUR WEBSITE WITH AD SPEND
Every major social network offers a variety of advertising objectives you can use to promote your new website. You can choose from Facebook boosted posts, Twitter or LinkedIn website click ads, Pinterest promoted pins, and so much more.

You pick who sees your ads based on people’s interests and other demographic information you provide. You can also use information you already have to target past or current customers through email lists or geographic information. Then, those ads direct qualified traffic back to your website so you can turn them into customers.

You can set strict budgets on how much you’ll spend for each ad too. That means you won’t go over-budget, and you can get lots of new potential customers in the meantime.
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