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Colin's Cornet

By colincrawford ·
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Google extends beyond text ads

by colincrawford In reply to Colin's Cornet

In a fundamental change to its core philosophy of delivering text only ads, Google today announced that it would sell animated branding advertising. For the moment, Google will not allow the rich media formats that include video, sound and interactive...<p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/04/google_goes_bey.html">This post originally appeared on an external website</a></div>

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Mary Meeker on "The Age of Engagement"

by colincrawford In reply to Colin's Cornet

Excellent presentation by Mary Meeker (referenced by Business Week) at AD:TECH05 covering key themes such as the engagement and participation of Internet users and the importance of search. Wealth of statistics to back up the points being presented....<p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/04/mary_meeker_on_.html">This post originally appeared on an external website</a></div>

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Googe's AdSense RSS program

by colincrawford In reply to Colin's Cornet

<![CDATA[Feedburner annouces support for Google's RSS AdSense program"Google has launched a trial program enabling AdSense in RSS, and FeedBurner has implemented support for this capability. Google is currently testing this program with just a few publishers, but as the program...]]><p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/04/googes_adsense_.html">This post originally appeared on an external website</a></div>

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What blogs are and what they are not

by colincrawford In reply to Colin's Cornet

<![CDATA[Les Blogs finished with Doc Searls discussing "What blogs are and what they are not". Arguing blogs are "writing" and should be thought of as a form of speech (which can be free) rather than media (which needs to be...]]><p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/04/what_bogs_are_a.html">This post originally appeared on an external website</a></div>

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Internet advertising reaches $9.6 billion

by colincrawford In reply to Colin's Cornet

According to an industry survey sponsored by the Interactive Advertising Bureau (IAB) and conducted by PricewaterhouseCoopers, advertising revenues (?revenues?) in the United States totaled over $9.6 billion for the full year 2004, with Q3 accounting for $2.3 billion and Q4...<p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/04/internet_advert.html">This post originally appeared on an external website</a></div>

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Who let the Blogs out ?

by colincrawford In reply to Colin's Cornet

Interesting article from the NYTimes, A Blog Revolution? Get a Grip covering Nick Denton's Gawker Media, whose collection of sites include the popular Gizmodo, Gawker, Fleshbot, Sploid, GridskipperJalopnik. Both Denton's Gawker Media and WegLogs Inc run by Jason Calacanis are...<p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/05/who_let_the_blo.html">This post originally appeared on an external website</a></div>

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BBC Worldwide shifts revenue focus from Web ads to content

by colincrawford In reply to Colin's Cornet

<![CDATA[ Now Marketing reports that  BBC Worldwide is trying to reduce its reliance on online ads as a revenue stream with a major push into content syndication over the coming year.As well as an increase in content syndication, the strategy...]]><p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/05/ bbc_worldwide.html">This post originally appeared on an external website</a></div>

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Blogs "On the go"

by colincrawford In reply to Colin's Cornet

Google's Blogger has announced Blogger MobileSending an MMS or email to go@blogger.com will automatically create a new blog. Your photo, along with any text you add, will be uploaded to that blog right away and then we'll message you back...<p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/05/blogs_on_the_go.html">This post originally appeared on an external website</a></div>

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Google acquires Dodgeball

by colincrawford In reply to Colin's Cornet

Clickz reports Google has acquired the mobile social networking firm dodgeball.com in a move that could help the search player deliver location-based advertising on cell phones. More coverage hereDodgeball.com uses SMS and MMS technology to allow consumers to connect with...<p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/05/google_acquired.html">This post originally appeared on an external website</a></div>

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Durex buys Podcasts

by colincrawford In reply to Colin's Cornet

Indicating another interesting split between traditional broadcast mainstream media (MSM) and internet based narrowcast media AdAge reports that condom maker Durex has purchased product placement advertising in podcasts.In an effort to reach young listeners with more risque marketing messages at...<p><div class="blogdisclaim"><a href="http://colincrawford.typepad.com/idg/2005/05/durex_buys_podc.html">This post originally appeared on an external website</a></div>

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