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Gmail initiative! A viable business model!

By Dr. Al Olaimi ·
Recently Google announced the Gmail project initiation. And I?ve been reading most of those who got involved in discussing Google entry to such venture. I would summarize all responders? comments into 3 categories:
1. How would Google be able to stop spam
2. how Google would benefit financially (business model)
3. how far Google would go in supporting such large storage.

Some other minor comments included other issues which are not less important in their own merits, yet still fall into one of the three previous categories, i.e. Google messenger (Gim), personalization of accounts, portals and so forth.

In an attempt to give myself a starting point, I thought of it in a macro prospective, thus I would go for answering question #2 first, then justify #3, ending with an attempt to describe an effective method in blocking spam (theoretically).

A. The moment that Google was recognized for its superior search engine, they were able to provide net- demographics, usage behavior, aggressive proactive capture and comparison for all in-listed web pages, changes pre and post changes as per monitored traffic. An extremely important statistical analysis reports for to the content about search patterns to advertisers would easily be available. Such self-positioning by Google would only be described comparably as ?the modern age censes department?, but this time it?s global near real-time coverage!

Once Google develop a scan technique that would scan the contents of emails, Google shall be able to provide even more analytical prospective, but this time supported with factual figures about their findings. Even though anonymity is assured, still scanning email contents is not going to be a crime since what is sought are merely patterns not intimate details ? something in the nature of an added value virus scanning ?.

Henceforth, the ultimate behavioral analysis tool for measuring human-web interactivity and usability is geared up to be delivered to mass marketing and advertisement centric organizations, only after merging both email and user search patterns! But what if we could add to it the preset user-requested news letters and interests? Therefore, the only natural progress is to have personalization touch intact to it e.g. semi-portal coupled with peer to peer messaging. Voila, we got the basic building block for a business model that is indeed promising.

Regardless to the fact that offering 1 GB free sounds appealing, yet it is possible to cause a churn in competitors? serious users who are dependant on long term retention of some ?valuable? emails. I can not see Google spending much on what already was invested hardware wise, as simple calculation to thousands of servers already installed, it is easier to calculate the storage that was already bundled and installed. For our argument purposes, I would consider an average of 60 GB of storage was provided per server ? very classical figure ?, and should be there 10,000 server running, then this would be considered enough for serving 600,000 clients immediately only if they are going to use there allowed quota in full, which is impossible to reach during the first 6 months of full deployment of Gmail! All statistics leads to the sold fact that the average user/customer would use no more than one third of his/her quota (given the fact that larger than 2 MB multi-media attachments? transfer is prohibited to avoid possible copy rights violation). This would translate into an immediate doubling to the size of client base! Shall figures change I would presume it will reflect better forecasting in favor Google.

Not to mention if Gmail offers POP3 and IMAP accessibility that would push more users to ?clean? their accounts and move their ?contents? into their own ?local hard drives?, another increase in storage space that would translate into more quota for other potential subscribers.

However, the investment will be defiantly on the band width usability. Nevertheless, Gmail would be ready to be shipped as a corporate solution with a little bit of value additives to it. Shall we say a MS-Exchange competitor is in the horizon?

B. As for blocking spam, I would believe the only effective way to prevent spam is not to install spam ?reception? blockers software/tools, instead install a spam initiator blocking mechanism. This would require a miniature scanner as an extension to mail servers, only to scan the content of any bulk email at sending time ? only possible through buffering all bulk mail to given enough time for the scanner to work effectively ?, Shall content of the buffered bulk email match with a rate of 90-100% along with a variable recipient?s list, then it is clearly a spam.

The only method to develop such tool would be to have the right proven technology of ?search engine?. Do we need to guess what would be the most superior search engine running so far?

Although the subject is not rounded up entirely, I am pretty much sure that I already flooded the discussion area with enough words, especially after writing this article one shot non-stop!

Shall be any comments, I would appreciate very much if it is shared with me by sending it directly to my email because I am a constant TechRepublic newsletter reader, but not that much of visitor to discussion areas.

Thank you

Dr. Al Olaimi
olaimi@infonovation.com

This conversation is currently closed to new comments.

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proofread?!? come on...

by patrick642 In reply to Proofread!

Yes, I was going to reply on this topic as well and slam him. But then I realized that English is not his first language, obviously... I was also going to suggest with that being the case, either run the article through Word grammar/spell check or get someone to proof read it first.
But then, I figured - "he won't even be checking the comments posted here"! Unless you email him directly, that would be the only way for him to know your reactions.
Not to hit on anyone - but unless you email him directly, relax. I tend to give non-native English speakers a break, if I can understand the content and context of the message - which I did. I recall painfully and vividly when I learned Chinese, Arabic, Russian and Japanese - the embarrassment of not being a native speaker.

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Openly Honest Intent to SPAM

by AndeAnderson In reply to Gmail initiative! A viabl ...

Google must be feeling pretty secure in the fact that they feel we are now ready to accept SPAM as normal and inevitable.

This is an open declaration saying how and why they will place SPAM inside of your email, if you will use their "Free" email account.

It will probably make them a fortune before the Hackers find a way to embed viruses and worms into these open email accounts. Then they will just sell the whole email program to another company.

So, I think I will pass on this generous "Free" email offering.

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SPAM, not really...

by tlea In reply to Openly Honest Intent to S ...

SPAM is when someone does a mass mailing to people who did not request the information. Google is not spamming, in fact the information is being targeted specifically to the user, based on an agreement the user entered into to gain the free e-mail service. If the user doesn't want Google's advertisments added to their e-mail, they can use another provider.

As for the hackers embedding virii and trojans... Doesn't this happen with normal e-mail anyway? How would Google's system help facilitate this activity? Many companies already attach ads to e-mail, why would Google be any different, as far as virii are concerned?

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Problem! - don't sign up. No Problem - sign-up; SIMPLE

by dausetm In reply to Gmail initiative! A viabl ...

I think 1GB is a great idea and I don't care about my email being scanned. Most free email accounts already push ads. MSN, Yahoo, they all do it. There is a choice here. For those who don't like the idea, don't sign up. Otherwise, enjoy the space.

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As long as they're up front about it

by CindyPsych In reply to Problem! - don't sign up. ...

I agree. Don't sign up if you don't want them scanning your email. But they need to be very clear to prospective signees that their email will be scanned. Not bury the information somewhere in a user agreement that people "agree" to without even reading.

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This is the "right" thread

by carpeweb In reply to As long as they're up fro ...

I'm glad to see some sensible comments. It seems to me that the valid "watchdog" function for privacy advocates is to ensure full disclosure of policies and what the technologies actually do in terms of privacy. It's up to each individual to make an informed decision after knowing the facts.

I guess that's a general political statement, because I could substitute most issues for 'privacy' and probably have the same position (speaking for myself only, of course).

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To be in or to be out

by Bayo In reply to Gmail initiative! A viabl ...

Business is business. All i-services target it, and most do it blindly.
Google was not born yesterday, and most of their services are what they say they are. Personnally, I have not received from this company anything that I have not asked or clicked for. Their advertising is indead targetted and relevant.
It is that type of "technology" or psychological business analysis that they are promoting.
This message is just a thought out of the blue after reading and informing myself (I have even read the grammar and redactional shOt).
P2P and GIM would only force developpers to dig deeply into the security issue. Who knows if the final product will include VoIP... For what I read, it is in an experimental stage. If a user does not like what he/she gets, I'm sure a VALID big UNSUBSCRIBE link will be available -and respected- or one that would globally mean DO-NOT-FOLLOW-THIS. (Nothing to do with working for or campaigning for them, but Google as well as Yahoo! and TechRepublic do not play with their member policy). It is a good policy to let evolution flow, and to stop it only under undeniable facts: delinquency nor terrorism stop tourism...
Cheers and good day.

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Grammar

by blarman In reply to Gmail initiative! A viabl ...

Doctor or not, this guy needs to work on his grammar... It's atrocious. Where's the editor?

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Stop showing off... Stick to the thread

by Bayo In reply to Grammar

Not happy about something on this site? It gives everyone options to let them know so, so readers do not distort a specific thread.

Just send an email at:
http://techrepublic.com.com/5112-22-0.html?subject=Discussions

This guy contributes with more than just negative critism. English now-a-days is not spoken only by natives of an English speaking country... Try creating a meaningful thread in a foreing language (even at school level).

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true comments

by patrick642 In reply to Stop showing off... Stick ...

English is utilized everywhere at different levels of proficiency by many people. As you say, others should try it and find out what it is like to be ridiculed - slamming for non-nativeness should be in another discussion forum.

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