Has there been a general increase in the volume of Google reviews?

By Hannahcu ·
Tags: Google
I have been tracking reviews on a number of businesses for just over a year now and have noticed continuous big jumps in the volume of reviews being left for each. Is this a general trend? Is there any reason for this e.g. built in calls to action to review like those on Tripadvisor? Or increased popularity of Google Maps which directs users to reviews where they might have otherwise missed them?

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