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I have more of expertise in growth than in dev, so I’ll focus on the ‘content’ part. Generating authentic, original and evergreen content plays a crucial role in the ranking of a website on Google searches, and thus the traffic. Remember to follow SEO rules as well, namely making your articles as insightful and “readable” as possible.
Sometimes it’s good to pioneer in discovering new topics and trends and focus on them to increase your ranking during a specific period, and never stop adapting and revising what you’ve written.