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Why google launch chinese input software?

By jack-pei ·
Google launch his new Chinese input software ?Google Pinyin?, which is a kind of Chinese input software.
So why Google launch the product, for there are several similar products. I think the big reason is that Google wish to enlarge his market share in china search market, for the Chinese input software is the most basic software that every Chinese uses it.
Then if someone use ?Google Pinyin, it means he or she uses google as the searching engine.
Google creates a big dream that if every chinese people use ?Google Pinyin? he will be the top one in china search market. Wow, what a big cake! But the fact is how many people will use ?Google Pinyin?. We have been quite familiar with MS and Ziguang Chinese input. Only a few technical-fashion people will try .
What?s the unique value ?Google Pinyin? creates?
In addition, Sogou launch the same product at the same time, is it just a coincidence?
Next chapter: Why Google buy doubleclick?

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