Organizations operating in an always-on global environment have many stakeholders. While shareholders and employees are the most obvious stakeholders, they are often overshadowed by the need of customers/clients and the community at large. Anticipating and satisfying the needs of those stakeholders, despite their existence beyond organizational decision-makers, can be a challenge for even the most talented individuals.
Community Engagement Managers interact with organizational stakeholders like online communities, social media influencers, vendors, and customers on a near-personal level. Communication may involve everything from logo design to product features and all the decisions the organization makes regarding strategy. In some situations, the information being communicated may be met with concern, controversy, or even hostility. Engagement managers and the team they manage are expected to mitigate the associated risks.
Recruiting a candidate with the right combination of experience and communication skills will require a comprehensive screening process. This Hiring Kit: Community Engagement Manager, from TechRepublic Premium, provides an adjustable framework your business can use to find, recruit, and ultimately hire the right person for the job.