The amount of money spent by individual digital consumers on e-commerce is increasing every year. Businesses, therefore, are committing more resources to selling online. Included in those resources are marketing professionals dedicated to using social media and other web-based marketing techniques to increase brand recognition and reach.
These professionals, called digital campaign managers, are more relevant and in-demand than ever before. The difference between a traditional marketing manager and a digital manager is significant.
Digital campaign managers must be adept in several areas: SEO, data analysis, social media, and online display advertising. They are responsible for the creation of the initial digital campaign and for integrating social media with the business website’s online presence, which will be optimized for search engines. They will also analyze data to determine audience, reach, and brand recognition, as well as ensuring that the campaign is consistent with brand messaging and paired with traditional print, television, and radio marketing.
Recruiting a Digital Campaign Manager with the right combination of social media experience and marketing skills will require a comprehensive screening process. This Hiring Kit: Digital Campaign Manager, from TechRepublic Premium, provides an adjustable framework your business can use to find, recruit, and ultimately hire the right person for the job. This Hiring Kit also provides a job description, interview questions with analysis, salary ranges, and more.