Mass Producing Deliciousness: How Enterprise Can Accelerate Content Creation for Hungry Consumers

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Provided by: Adobe Systems
Topic: Consumerization
Format: PDF
A consumer’s impression of a brand is like a mosaic. It’s made up of many individual touchpoints. When a consumer is faced with a big decision, say abandoning a known brand for its competitor, the overall mosaic impression is often what convinces them to stay. Leading businesses do this by utilizing design - emphasizing the look and feel of their experiences.
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