Latest from Dan Patterson
Big data was the big winner of the presidential election, and political tech companies are booming. Learn how innovations learned on the campaign are now used to microtarget consumers.
The high-stakes 2016 election is fueled by a data-driven ground war fought block-by-block in a few key states. Data from L2 Political shows who's winning the voter registration race in each state.
You are a voter. And a consumer. You are also a target market. These tech companies make it easy for campaigns to target you with robocalls, direct mail, canvassers and automated, programmatic ads.