Social Enterprise

10 brands to follow on Instagram

Nike : @nike

Nike has an incredibly dynamic Instagram account. They post pictures of people in action -- running, jumping, stretching, training -- and usually in visually appealing places, like a forest of redwoods. What Nike is also doing, though, is showing followers its product in use. The subtext: Awesome feats of athleticism involve Nike.

By Erin Carson

Erin Carson is a Staff Reporter for CNET and a former Multimedia Editor for TechRepublic.