How Doctors ThinkHow Doctors Think
Why would Rick Freedman recommend How Doctors Think by Dr. Jerome Groopman to IT consultants? Here's what he says: "Because the same sorts of prejudices, biases, or faulty thought patterns can also affect consultants, and have the potential to distort the consulting relationship and trick us into prescribing remedies that are inappropriate for the client. I believe that consultants, like other professionals, have a responsibility to examine their preconceptions and responses, and to make sure that the advice they give is based on a clear reading of the 'patient's' best course of action, and not on unconscious triggers that may lead us, and our clients, down the wrong path."
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Mary Weilage is a Feature Editor for CBS Interactive. She has worked for TechRepublic since 1999.