The cost of casual games games is low enough to allow sponsors to offer free games that are tinged with their branding throughout. Tyson Foods, for example, offered a version of "Bejeweled" in which the game's standard jewel icons were replaced with poultry-themed graphics.
Bill Detwiler has nothing to disclose. He doesn't hold investments in the technology companies he covers.
Bill Detwiler is Editor in Chief of TechRepublic and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop support specialist in the social research and energy industries. He has bachelor's and master's degrees from the University of Louisville, where he has also lectured on computer crime and crime prevention.