Photos: Elon Musk and the rise of Tesla

Tesla's touchscreen console

The integration of technology such as a large touchscreen console has been one of the ways Tesla has attracted so many engineers and IT professionals to its brand.

SEE: Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core

Image: Getty/Spencer Platt

By Jason Hiner

Jason Hiner is Editorial Director of CNET and former Editor in Chief of TechRepublic. He's co-author of the book, Follow the Geeks.