Photos: Nokia unveils NYC flagship store

The interior of the three-story Nokia store looks more like a chic nightclub than a retailer. The luminescent walls change colors in sync with a soundtrack and the visual effect is supplemented by two rows of TV screens on each wall. In a matter of minutes, the chameleonic atmosphere can shift from meditative--with soft green walls, forests scenes on the TVs, and the sound of crickets chirping--to high-energy with red walls and a thumping techno beat. Translucent staircases add to the store's futuristic look.

Caroline McCarthy/CNET

By Bill Detwiler

Bill Detwiler is Editor in Chief of TechRepublic and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop support specialist in the ...