Spotlight: Apple MacBook Pro 13 inch notebook

Apple Packaging

Apple designers take pains in developing sleek, award-winning products. Senior VP of Industrial Design, Jonathan Ive, has earned numerous accolades and even knighthood from Queen Elilzabeth for his work.

Apple's attention to quality and detail are even evident in the company's packaging. Opening a new Apple product-whether it's an iPhone, router, dual CPU powerhouse video editing box or laptop- leaves the user sensing the manufacturer cuts no corners with its products.

Images by Erik Eckel for TechRepublic

By Erik Eckel

Erik Eckel owns and operates two technology companies. As a managing partner with Louisville Geek, he works daily as an IT consultant to assist small businesses in overcoming technology challenges and maximizing IT investments. He is also president o...