Helping customers make money from their web traffic is tough enough. It's even tougher when they don't have a single IT employee. But online monetization tool provider Linkury found a solution to that dilemma by moving to the cloud and leveraging Hadoop with Microsoft Azure HDInsight and Apache Storm for real-time stream processing. The company's BI (Business Intelligence) team also has a new ability to make data mining queries much more complex. Finally, the company can get more for its money when it comes to managing online campaigns for customers.