Mobile news provider News Republic has been growing steadily for several years, but it needed a way to stand out in a marketplace increasingly full of competitors. Taking advantage of new cloud development technologies, News Republic has made its app faster and more interactive. These improvements have made the company's service more attractive to both current and potential customers. News Republic knew that turning its strategies into user-grabbing features would require the most scalable and flexible technology infrastructure possible. That realization led the company to the Microsoft Azure cloud platform.