The Advertising Standards Authority (ASA) regulates advertising across all media in the UK. For the Advertising Standards Authority (ASA), taking fast action on complaints is a top priority. Even minor disruptions can have a big impact, reflecting poorly on the regulator's image. Moved a vital complaints management database to a cloud-based disaster recovery platform, based on IBM System x 3550 M4 servers and IBM Storwize V7000, all hosted and managed by Techgate plc. Cuts recovery time from days to hours and ensures that the ASA can quickly resume vital operations in the event of a disaster, so that it can meet strict deadlines for responding to complaints.