The continued success of Hanesbrands depended upon delivering the right products to the right retailers in the right quantities at the right times. Hanesbrands solved this problem by adopting a Business Intelligence (BI) solution: a demand signal repository, based on VMT’s Velocity Solution Suite running on Microsoft technologies. Hanesbrands now makes better, faster decisions across its enterprise by relying on a centralized database. Hanesbrands executives considered several technology solutions to gain the demand signal Business Intelligence (BI) system that it lacked.