Ascribe, a leading provider of IT solutions for the healthcare industry, wanted to help clinicians identify trends and improve services by supplying faster access to information. However, exploding volumes of structured and unstructured data hindered insight. To solve the problem, Ascribe designed a hybrid-cloud solution with built-in Business Intelligence (BI) tools based on Microsoft SQL Server 2012 and Windows Azure. The solution also includes apps that run on Windows 8 tablets. By simplifying implementation with end-to-end Microsoft products, the company developed a proof of concept within six weeks. Now, clinicians can respond faster with self-service BI tools and gain actionable insight from a wide variety of data that includes clinical records, emergency room notes, and social media feeds.