A B2B supplier of ID equipment and supplies, the company provides the security and marketing industries with equipment. Their challenge is the ID card market is a highly competitive vertical and online sales an increasingly important channel and traffic is driven through a combination of paid and organic search activity and optimization. Although the previous owners had used an SSL trustmark for many years, they had never used web site security services, Soeth chose to evaluate McAfee SECURE trustmark services. The result of implementing McAfee were shoppers seeing the McAfee SECURE trustmark converted 9.9% higher than those who did not see it. In addition to increased sales, it help to become certified to the Payment Card Industry (PCI) data security standard.