Bank Builds Customer Relationships and Revenue by selecting Microsoft BI Tools

Provided by: Microsoft
Topic: Big Data
Format: HTML
As part of an ambitious plan to drive growth, Regions Financial launched a new customer relationship model called Regions360. The model provides a complete view of customers' financial profiles to better align products and services to meet their needs. To drive the initiative, the bank planned on leveraging its integrated data warehouse but lacked an effective analysis and reporting platform. With Microsoft SQL Server 2012 Reporting and Analysis Services, Regions provides dashboards that managers at all levels of the bank can use to better analyze data, uncover new revenue opportunities, and serve customers more effectively.

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