Trek designs, manufactures, and sells high-performance bicycles. The most popular categories are mountain, touring, and racing bicycles. Based in Waterloo, Wisconsin, the company employs 1,600 people and has distributors in 65 countries. Trek wanted to move its Ascend retail management system to a cloud-based system to reduce support costs and make it easier to maintain. Trek chose Windows Azure because it offered full compatibility with the Windows development environment and separate Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) environments.