As a major retail department store chain, Bon-Ton has a widespread employee population. Keeping managers and store operators all on the same page is of the upmost importance for success. Constant conference call service issues and increasing call costs had the company debating the use of internal bridges for conference calls and completely handing off service issues to its own IT department. To overcome these challenges Bon-Ton implemented InterCall's Reservationless-Plus audio conferencing service for all employees, along with Microsoft Office Live Meeting for internal meetings and Cisco WebEx for companywide training. The benefits of implementing InterCall Solution were no equipment costs, no monthly maintenance fee, support issues handled through InterCall, not internal IT department and consistent employee training.