Bookseller Continues Advancing Multi-line Expansion with Cloud-Based Tools

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Provided by: Microsoft
Topic: Cloud
Format: HTML
Transformation has been a necessity for Indigo Books & Music, Canada's largest book retailer. While many traditional booksellers struggle to compete in today's digitally-driven landscape, Indigo has found success in breaking the mold and constantly thinking ahead. Since opening its first brick-and-mortar shop in 1997, the organization has evolved into a multichannel destination for specialty toy, home and lifestyle products while continuing to remain close to its booklover customers. To help achieve this transformation, Indigo needed an operating model that reflected its commitment to innovation.
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