As it continues to grow, Baltika Breweries needs more than skill in combining hops, malt, water, and yeast. It also needs a cost-effective way to scale out its mission-critical customer relationship management software. To meet that need, the company now uses the AlwaysOn availability and in-memory OLTP technologies of Microsoft SQL Server 2014. Throughput is up by at least 150 percent, supporting a 54 percent increase in users. Availability and IT productivity are both up, too.