To New Belgium Brewing Company, customer closeness is everything. It created a touch-enabled Windows 8.1 app called Rangerland that its sales force (beer rangers) uses to access account data in Microsoft Dynamics CRM. With account data at their fingertips and administrative tasks streamlined, Rangers have more time to focus on selling. New Belgium uses Microsoft System Center 2012 R2 configuration manager to immediately deliver app improvements. Rangers use the powerful Windows 8.1 search capability to quickly access needed information in Rangerland or other applications.