Content and Code, a UK software consultancy experienced in Microsoft SharePoint technology, wanted to expand its business. Content and Code decided to pursue a Gold Project and Portfolio Management competency from the Microsoft Partner Network. Content and Code is using its new enterprise project management capabilities to sell more services to existing clients, helping those clients achieve greater success. Content and Code is also winning new clients, including some that go on to contract for additional SharePoint engagements. The firm's project management engagements are more profitable because targeting existing clients is less expensive and less competitive than seeking to acquire new ones. Content and Code has quickly increased its project management business to $1.2 million, which approaches 10 percent of the company's revenues.