The Nina Ricci brand is known worldwide for its iconic dresses, leather goods, jewelry and its luxurious range of ready-to-wear couture collections. Their challenges are time to market, share more information between product development and production and stop duplicate data entry. They chose Centric Software to overcome these challenges. They have implemented all core modules of Centric PLM 8 and three Centric mobile apps such as capture it, collection book and sample review. The results of implementing Centric Software were reduced time to market by 15 days, cut material purchase errors by 30 percent, achieved faster, more accurate costing and pricing, decreased data errors by 20-30 percent, lowered data entry time by 10 days for each collection and eliminated unproductive time spent searching for information in disconnected files.