IDEALondon was created by Cisco with DC Thomson and University College London (UCL), in a partnership aimed at bringing together leading expertise in technology, media and research. Their challenges are to create environment for business acceleration, stimulate knowledge transfer and mentoring and provide foundation for innovation. They chose Cisco to overcome these challenges. They have implemented Strategic alliance between Cisco, DC Thomson and University College London (UCL), state-of-the-art technologies with latest Cisco Collaboration tools and mentoring and training. The results of implementing Cisco were it signed up more than 15 companies in first six months, encouraged business growth and made it easier for start-ups to secure customer and investor engagement.