Online digital entertainment company bwin.party provides innovative offerings to nearly 2 million people. To facilitate growth and deliver reliable services regardless of system demand, bwin.party needed a new mission-critical database solution. After evaluating options, bwin.party upgraded its systems to Microsoft SQL Server 2012. By doing so, the company can render a report that used to take 17 minutes in just three seconds. It can also scale servers to support a virtually unlimited number of transactions and clients - quickly and affordably. In addition, bwin.party can maintain multiple system copies in different locations, offload demand from production servers with secondary databases, speed system failover, restructure data for faster access, and simplify development.