Cairo Amman Bank set a goal to reduce employee travel costs and improve collaboration among its commercial banking branches in Jordan and Palestine. The bank opted for Microsoft Lync 2010. By using audio and video conferencing, branch managers and head office staff are able to cut business travel for face-to-face meetings. In addition, the sales cycle for financial transactions is shorter due to faster decision making. Instant messaging and presence awareness with Lync 2010 are improving communication between the bank employees, whether they're at head office or elsewhere in Jordan or Palestine.