Case study: How BT increased online sales conversions

Provided by: LivePerson
Topic: Tech & Work
Format: PDF
A review of highlighted that, while the site was doing well, it could do better -- especially to drive sales online, rather than completing them via call centres. This case study highlights how LivePerson's no-sale, no-fee programme succeeded in helping BT to gain new customers, improve existing customers' satisfaction levels and improved order drop-out rates.

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